Aslinger (2009) uses Logo TV, a channel developed by Viacom and MTV, as a case study to examine the implications of LGBT representations for television industry. He examines Logo TV at three levels: the trade press, marketing strategies, and individual programming. Logo TV seems to represent a progressive advancement in television, since it speaks to a diversified audience base. However, Aslinger (2009) argues, when the channel is examined in a larger context, problematic implications are revealed.
1. At the trade press level, Logo TV attempted to reach out to a wide range of LGBT audiences. However, its desire for widespread distribution meant that more radical perspectives were silenced. The channel's marketing as an LGBT representative space therefore contributed to a narrowing of which perspectives "count" in the LGBT community. Specifically, Aslinger (2009) argues, Logo TV's target marketing techniques homogenized the LGBT community into affluent, urban trendsetters.
2. Aslinger (2009) also examine's Logo TV's marketing strategies, specifically focusing on the channel's attempts to gather a lesbian audience. This move ended up being problematic, because the marketing did not question issues of race or class, and the marketing strategy again homogenized its representation of LGBT communities.
3. Logo TV's programming also homogenized its representation of LGBT communities through their programming choices. Aslinger (2009) analyzes two of the channel's series to argue that the programming content privileged only a very narrow version of queerness, specifically limiting performance of gay Black identities and privileging class performances that allowed for cosmopolitan consumption of queerness.
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