Monday, August 5, 2013

Havens, Lotz, and Tinic (2009), "Critical Media Industry Studies"

Fueled by the limited scope of political economy models, cultural studies scholars like Havens, Lotz, and Tinic (2009) have aimed to expand production theorization, refocusing efforts on smaller cogs in the larger media machine. 

Critical Media Industry Studies, the model recently proposed by Havens, Lotz, and Tinic (2009), refines the general aims of political economy models, acknowledging the broader structural power at work in political economy models while facilitating a narrower, complementary focus. 

For Havens, Lotz, and Tinic (2009), critiques of media’s power structure must be supplemented by a research-based understanding of power negotiations that happen at a more individualized level. 

Critical Media Industry Studies advocates methods like ethnography and interviews with production personnel, noting that an intimate connection with the media’s decision-makers can lead to a more thorough understanding of the structural power issues outlined by political economists.

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