Wednesday, August 7, 2013

Deaville (2006), "Selling the War in Iraq: Television News Music and the Shaping of American Public Opinion"

Deaville (2006) describes the use of music in newscasts, arguing that musical tone and style impacts the framing of issues for its audience. He uses newsrooms' preparations for an impending war following 9/11 as a case study.

1. News divisions began commissioning musical interludes for use in newscasts immediately after 9/11. The music was commissioned specifically as a way of being prepared for the beginning of a war.

2. The songs commissioned were primarily discussed in terms of justice and righteous wars. In some cases, composers even specifically noted that they were playing into a general feeling of America's right to "kick some Arab ass."

3. Deaville (2006) argues that this music thereby worked to frame the war in Iraq in a certain way. Specifically, most of the music was aggressive rather than contemplative. This influences the ways the accompanying news stories are understood by consumers. By framing the news stories with assertive, angry music, viewers are encouraged to read news stories about the war from a pro-war perspective.

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