Early studies of popular music were often concerned with the cultures surrounding music's consumption. Riesman (1950) writes about this topic, and he focuses primarily on youth as a target market for popular music.
1. Most teens are conservative, but a minority will rebel against authority.
Riesman (1950) argues that the "majority" of teens are likely to follow conservative social norms, while a "minority" many question adult authority and act in more rebellious ways. Riesman (1950) sees popular music as a hub around which these groups gather to form communities.
2. We should interview popular music fans.
Since popular music facilitates community building, Riesman (1950) argues that scholars should attempt to infiltrate the community hub to understand how this happens. Riesman (1950) acknowledges that lyrical analysis is easier, but he believes that popular music's culture function resists understanding through texts alone.
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