Palczewski (2003) argues that rhetorical criticism should focus on humans as "linguistic animals." Moreover, she believes that the study of rhetorical criticism should be joyful. She also argues that rhetorical criticism must take a stand on a text and make an argument about that text.
In decisions regarding methodological rigor, Palczewski (2003) argues for a focus on heuristics. She gives three criteria for this orientation.
1. Vocabulary should be presented in a way that clarifies. It should take care to "name things" with a responsibility to the never-ending conversation.
2. Vocabulary should look for nuanced differences and similarities between texts. Palczewski (2003) cautions critics not to make over-generalizations in order to paint broad theoretical pictures.
3. The analysis should be engaging and interesting. Palczewski (2003) argues that work should spark interest in the reader.
4. The analysis should be driven by text.
5. The essay should be written to the same standards to which we hold texts.
6. The selection of the text for study is political, and the critic should be sensitive to this. What are the conditions in which the text was chosen for analysis and what are the implications for choosing this text for study?
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