Fisher (1984) argues that humans are essentially story-telling animals, or homo narrans. This means that we make decisions based on narratives. Narratives circulate around our environment, and we use these to make our decisions. Fisher (1984) notes that we make decisions based on a logic of good reasons. This may include more traditionally rational reasoning, though Fisher (1984) notes that these issues may only be partially understood because they rely on emotions.
2. Narratives can persuade when they have fidelity and coherence.
Narratives have fidelity when they match our understanding of reality. Narratives have coherence when they are internally logical.
3. The logic of good reasons unites the whole brain.
The narrative paradigm was Fisher's (1984) attempt at resolving dualisms like fact/value and reason/emotion. He argued that narrative logic unites the whole brain, and it allows rhetoricians to understand the ways logic and myth work together.
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