Jenkins (2004), "The Cultural Logic of Media Convergence"

For Jenkins (2004), convergence culture is marked by contradiction. Simultaneously, convergence contains increased diversity of programming and decreased diversity of media ownership. Media convergence is a process marked by a shift in patterns of media ownership and the relationship between technologies, industries, markets, genres, and audiences. Jenkins (2004) argues that this shift impacts the way we interact with media.

This shift is marked by both positives and negatives. Convergence culture can benefit audiences, since it decreases production and distribution costs and expands the range of delivery channels. Unfortunately, there are also problems with this process, including a concentration of media ownership and privileging of affluent and technologically savvy.

Along with convergence culture's shift in media production, Jenkins (2004) identifies changes in consumption practices. He argues that new audiences are active, migratory, socially connected, and take media into their own hands.